Delivering Awesome Trailers
When a new platform release comes in hot and an updated trailer is needed to showcase the team's work, it's all hands on deck. This trailer came together quickly using the rendering power of After Effects, some old trailer shots, and new cinematics.
Compare that with the following video. This trailer was released to announce the coming of the game and contains a whole lot of pre-alpha art. A total of 4 trailers were created and repurposed for Marketing and UA.
Improving On Ramp & Retention
I created and implemented UI for multiple User Retention features, most notably Friend Referral. The PMs were able to leverage this feature within Discord and other social channels in order to incentivize our community members and continue to grow the User base.
A standard Battle Pass system, named "Field Pass" was implemented in tandem with the first pass of a Reward System. Prior to this, there were many challenges regarding the distribution of licensed player assets in game. An additional challenge during this integration was the refactor of the core Player and Reward Prefabs.
When building UI, elegant anchoring and layout component settings are used to create flexible layouts. This enables the product team to flag tutorial steps that can be enabled or disabled to alter and test retention against the number of barriers to entry.
Tap Sports Baseball
Digital assets in TSB were a simple affair compared to the 15 player permutations required in STG Football. The original asset was a cropped MLB Player's headshot. It grew to include animation, 3d, and visual effects. Married with limited sales, events, premium rewards, and community exclusives, the Tap Sports team helped grow the business into a $2.4 billion aquisition by Electronic Arts.
Launch Party
Jim Henson Studios
Racing Rivals Avatars
Steam Launch Campaign
An arduous and ambitious Livestream Marathon for 9 NFL Players requiring incredible coordination effort with the NFLPA.
NFL Player Social Push
After the Steam Livestream Campaign, Instagram videos were created for each of the 9 featured NFL Players: Tyreek Hill, Amon Ra St Brown, Austin Ekeler, Christian Watson, David Bell, David Njoku, Jordan Fuller, Matthew Judon, and Rashaad Weaver.
The videos were trickled over time on each player's Instagram feed, creating additional organic user aquisition by riding on the wave of initial bump of installs.
Content Creator Program
The Product and Marketing teams leveraged the intensely dedicated User Base of Content Creators to drive engagement through multiple features. The community was engaged through Tournaments, Rewards, and Swag.
An incentive system was also added to the game where Content Creators could receive rewards for recruiting new members.
Custom Mailer Box Mock Up
Holographic Sticker Designs
Custom Controller Skin Designs
Marketplace purchase and sale of NFL Player assets. Along with the Web team, I designed and styled minor elements using HTML/SASS.
First Shipped Game UI
Inxile's skunkworks studio was situated above a nail salon and was adjacent to Jax Surf Shop in Newport Beach. I was hired out of my school's job fair as a 2d generalist. After creating concept art for a couple of cycles, I had the opportunity to work on UI Design for multiple DS and Wii games.
At the time, game art was 32 bit and icons were meticulously painted pixel by pixel to look as unlike pixel art as possible. I still find it ironic that pixel games are trending two decades later.
Life Drawing Classes
As a student and graduate of the Art Institute of CA, I taugh life drawing classes and portfolio prep. To improve my illustration capabilities, I also supplemented classes from Art Center, Gnomon, Watt's Atelier, and Fullerton College.
Ultimately, my career went down the path of UI/UX rather than Concept Art due to skill marketability. Over time, my career grew into Senior, Lead, and Director roles.
A Love of Drafting
I had to attend traffic school after dozing through a red light during finals week at college. My sketches caught the attention of the person next to me - a brilliant and passionate designer who offered me a job at his boutique architecture firm, situated in a 1920s Spanish loft in downtown Santa Ana.
David Ko was pencil and paper dreamer while his partner, Christine Ly, was a methodical CAD genius. Under their mentorship I built a foundation of thinking outside the box and found inspiration that I would carry with me throughout my entire career.
Portfolio of Shipped Games
Art Direction
STG Football. Katy Perry Pop. Racing Rivals. Car Town Mobile.
UI/UX & Marketing
Car Town FB. Line Rider DS. Monster Pals. Baby Pals.
